I wrote recently about likely further consolidation in the MDM market. A further example, albeit on a small scale, happened today as FullTilt, a PIM provider, was bought by QAD. QAD is a public company selling ERP software, with around 1,500 employees which has been listed since 1997 though its history goes back to 1987. FullTilt was known by industry insiders to be “in play” for many months, and has been openly for sale for some time. It is a relatively small company that has struggled to get scale, and so a deeper pocketed parent makes some sense for it.
This is another example of companies in more mature markets seeking to get exposure to the fast growing MDM market. It will not be the last such move.