I have wondered for some time about Informatica’s intentions in the MDM space. There had been some market rumours about them possibly buying Siperian, but it seems as if their not so secret meetings with Siperian were actually to form a partnership, which was just announced.
This is an eminently sensible partnership in my view. In most MDM projects there is going to be much gather of data from multiple places, and so MDM vendors typically need to rely on integration, or at least data movement technologies that enterprises have already deployed. Assuming that this relationship will be exclusive (unclear from the press release), Siperian has locked in a relationship with the last remaining independent ETL and integration player of note (Ab Initio is also still out there, but is so secretive that it is part vendor, part cult). Informatica gains a foothold into the fast growing and important MDM market, so it is a win-win as far as I can see.
Perhaps one day this relationship will lead to something more binding, but for now these two vendors appear to be dating rather than tying the knot.
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Time will tell of course, but I’m not sure I read the same significance into this release, seeing that they made the exact same announcement back in April, only this time with Orchestra Networks:
http://www.orchestranetworks.com/news/080422_pr_on_infa.cfm
Does this release say, “Siperian is our MDM strategy moving forward”? If so, why the previous release? Or, does this release say “We’re the biggest independent integration vendor and we want to work successfully with all independent MDM solutions and bring them into the INFORM fold”?
The Informatica INFORM partner network only started up in April and since then I’ve counted three MDM vendors joining: Orchestra in April and Siperian and Initiate this month at Informatica World. It would be rude of Informatica to invite a number of MDM vendors into INFORM only to acquire one of them and compete with the others. They also have a long standing relationship with Teradata on MDM (FOCUS).
Siperian announced a new strategic partnership with long time partner Trillium from the Trillium EMEA conference on Friday where they were a major sponsor. Trillium has been selling a Siperian connector for some time. Trillium have already tied up the Oracle MDM exclusive partnership as part of the Oracle data integration suite to show how Informatica has some competition for MDM partnerships.
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