In a survey of telecoms companies by Yankee Group, it would appear than master data management has made it to the second highest investment prioity amongst the wireless, wireline cable, and satellite companies. This is interesting since it appears to confirm the generally very bullish predictions for MDM as a market, which I wondered whether may be affected by the general economic climate. After all, MDM is not a trivial matter on an enterprise scale, so it could be tempting to defer an MDM project and put it into into the “too difficult” pile for a year or two to see how the economy recovered.

Later in the year the Information Difference will conduct some research amongst MDM vendors to see how the predictions from analyst firms such as Forrester and Yankee are stacking up to the reality of a tricky economy.