Andy on Enterprise Software

MDM Cultural Differences

October 18, 2010

It is clear to anyone that has worked in a global organization that there are distinct differences in the approach to technology in different countries. Of course generalizations are dangerous, but usually US companies are early adopters and happy to take risks on relatively unproven technology if it delivers real benefit. The UK and Scandinavia usually follow the US (except in mobile technology, where the US tends to be a laggard). After that, other European companies adopt at varying pace: the Dutch are usually fairly early adopters, the French less so, while the Germans and the Swiss like to see everything proven before taking a chance on something new. Asia is a complex set of individual markets, with some areas that are leading e.g. South Korea in broadband, while in other cases they may lag Europe in the adoption curve. On a recent visit to Japan I saw both ends of the spectrum, with very advanced GPS and mapping systems yet some fairly archaic back-office technology.

I am curious as to whether MDM will merely follow the contours of this conventional technology adoption pattern, or whether it will be different, which it may be since a key difference is that MDM requires more significant business engagement than many technologies. For example I was speaking at a conference in Sweden last week and was a little surprised at how new MDM appeared to be in a country that is generally an early adopter of technology. I am curious as to whether MDM practitioners have noticed any cultural differences in the way that MDM is being tackled? If so please post a comment of your views on this blog.