Andy on Enterprise Software

HP has a Vertica strategy

February 14, 2011

Having recently abandoned its Neoview offering, HP today revealed its plans in the data warehouse market by purchasing Vertica. Vertica is one of a clutch of data warehouse vendors that has apeared in recent years, employing MPP architecture and usually a specialist database structure in order to achieve fast analytic performance on large volumes of data. In Vertica’s case it uses a columnar database (of the style pioneered by Sybase), but in this case combined with MPP. This combination works well for many analytic use cases, and a well executed sales strategy based around this has meant that Vertica has achieved consderable market momentum compared to many of its competitors, building up a solid roster of customers such as Comcast, Verizon and Twitter.

In principle HP’s vast sales channel should be very beneficial to spreading the Vertica technology further. Nervous buyers need no longer be anxious about buying from a start-up, and HP clearly has a vast marketing channel. Yet success is far from guaranteed, as HP’s previous debacle with its Neoview data warehouse offering showed. Now at least HP has a proven modern data warehouse offering with traction in the market. It remains to be seen whether it can exploit this advantage.

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