My company has now completed its latest assessment of the MDM market, which we represent via our “Landscape” diagram. The research is quite time-consuming, and involves surveying vendors for factual information (then sifting out their more blatantly optimistic assertions; I am a suspicious soul), looking at product demonstrations and asking pesky questions about features of the products, and carrying out a survey of reference customers. The results are amalgamated into a high level view of each vendor in the market in the dimensions of “market strength”, “technology “and “customer base”. Much more detail of the breakdown of the various elements that contribute to these scores are held in our vendor profiles.

You can see the diagram and some accompanying text on the front page of our web site.

As part of our ongoing research program, we are conducting a major survey into the state of data quality today. If you have a few minutes it would great if you could participate in this (all participants get a free summary of the survey results).

The survey can be found here:

In addition your e-mail address will be entered for a prize draw offering you the chance to win one of ten free annual subscriptions to The Information Difference website (worth USD $ 550).

Thanks in advance.