Today sees the launch of the Information Difference, a boutique market research and analyst firm specialising in the master data management market. This reflects the increasing interest in this fast-growing area. The company has developed detailed profiles of all the vendors in the MDM space, as well as of some of the major and most interesting players in the related data quality space. The company will shortly announce its first piece of primary research (into MDM adoption) and will produce white-papers on key issues in the MDM market.
Its principals are Dave Waddington (ex Chief Architect at Unilever Foods) and myself, with some part-time assistance from a number of other talented individuals. It is nice to see some positive reactions from some serious industry luminaries (see press release).
We hope to bring a more in-depth perspective to this emerging market than is common today, and have some exciting research in preparation.
For more information see the company website.