Running Against the Tide

We recently completed the Q4 “Market Landscape” for MDM. As part of this we looked at all the vendors in the market and obtained figures for software revenues and growth of each. One interesting aspect of this is that the MDM software market so far appears to be holding up well. Indeed it is currently growing at an annualised rate of 30% according to our research,a healthy clip. It should be noted that the market size figures that we use exclude systems integrator revenues associated with MDM – these are estimated at around three times the size of the software market. As an aside, it is these kind of assumptions that can lead to seemingly wide discrepancies between market size estimates from different firms; typically you see a figure quoted in the press, but what does it include and exclude? Our figures for MDM software exclude data quality vendors, which are handled in a separate twice yearly update.

These figures, which are admittedly retrospective, confirm our November market research study looking at the effect of the financial crisis on MDM spending. This found that about as many companies were planning to accelerate their MDM spend as were planning to slow it down or defer projects (admittedly nearly a third of respondents were undecided).

So far at least, then, both actually Q4 spend as seen by vendors, and spending intentions in our survey are telling the same story. MDM software revenues are holding up well. We will continue to track the market closely, with a Q2 2009 Market Update to be published in July.