Our research shows that building a business case is one of the major barriers when putting together an MDM initiative. Some of this is due to people not knowing the correct information to present in order to make a convincing business case, and in other cases it is due to the difficulty in estimating costs and benefits. This is actually not rocket science.

Join me for a webinar this Wednesday (at 11 EST = 16:00 UK time) on how to build the business case for an MDM project. It contains lots of practical information to make a proper business case, including data from our latest research e.g. on how much MDM projects cost to maintain once live.

You can register for it here:


It is even free!