It has long been a theme of my writing that MDM is something that goes beyond customer and product data, and after making that point publicly at a conference in 2006 (to much ridicule from a VP of a well known MDM vendor in the audience) it seems as if the tide of opinion has definitely switched in the multi-domian direction in the last couple of years. A good example of this was shown today. Orchestra Networks is a French MDM vendor with a multi-domain MDM product. In their latest release of their EBX product they announced specific solutions for MDM in Finance and Accounting, MDM in HR and MDM in sales and marketing.
This business line orientation seems a sensible mmove to me. Most vendors talk about almost entirely about customer and product data as that has been their heritage and comfort zone, but there are plenty of opportunities fro MDM solutions to be applied outside these two domains. Indeed I recall that the very first MDM deployment of Kalido MDM, in 2002, was actually for finance and accounting data (general ledger etc) at a Dutch bank. Given the vast scale of an enterprise-wide MDM solution it seems to me wise to pick off specific domain areas where there is “low hanging fruit”, and at present most of the industry has been ignoring these other domains, at least in their marketing.